Restaurant & pizzeria launch partner

I don't just advise. I open your restaurant for you.

Most consultants hand you a report. I take your business from the first idea to a full dining room: market research, menu, recipes, compliance, systems, staff and marketing – all done, on site – and then I stay to run it with you.

Ask for a proposalCall 07590 503 137

Launched Amore Bakery in 2012, handed it to its team in 2022 – now turning over £1 million a year under its new owners.

  • Start to finish, done for you
  • On site through launch
  • Hands-on management after opening
Concept mock-up of the Number 6 Pizzeria shopfront in Harpenden with the sign 'Premium Pizzeria Dining'
Number 6 Pizzeria, Harpenden – launch in progress. Shopfront concept mock-up.
For sale: Tesla Pizza Kitchen – £35,000. A ready-to-trade pizza business in the back of a Tesla. See what's included →
Why me

A consultancy tells you what to do. I do it.

When I take on a client I set up the whole business, beginning to end. You don't get a to-do list – you get a restaurant that's ready to trade, a team that's trained and someone standing next to you when the doors open.

Typical restaurant consultancy compared with Paulo Benfeito
Typical consultancyWorking with me
What you getAdvice, reports and recommendationsA working restaurant, set up and running
Who does the workYou and your teamI do it, alongside your team
WhereMostly remote or in meetingsOn site, in your kitchen
MenuSuggestionsWritten, costed, designed and sent to print
Website, booking and orderingUsually not includedBuilt and live before launch
Food safety, HACCP and H&SOften a checklist to completeSet up, filled in and ready for inspection
Delivery and driversRarely coveredArea, pricing, platforms and driver procedures
StaffHiring adviceRecruited and trained on site
Launch dayA phone callMe, on site, for every service
After openingThe engagement endsI can stay and run it with you
The process

Eight stages, from idea to a full dining room

Every stage is something I deliver, not something I hand back to you. The exact scope and timings are agreed in your proposal.

  1. Discovery & market research

    I learn your site, budget and goals, then map the local market: who the competitors are, what they charge, how they're rated and where the gap is. You get a clear position to open with, not a guess.

    • Competitor list with ratings and prices
    • Local pricing benchmarks
    • Positioning and offer recommendation
    • Name and trade-mark sense check

  2. Brand & menu

    The concept, menu and recipes, built and costed. I write the menu, lay it out for print and online, and manage the print run with the printer.

    • Menu written, designed and costed
    • Recipes, methods and portion specs
    • Oven set-up and baking profiles
    • Print managed (e.g. Route1 Print)

  3. Compliance

    The paperwork that keeps you open. Food safety management, HACCP, allergens, risk assessments and health & safety, ready for your food hygiene inspection.

    • Food safety system (e.g. SFBB) and HACCP
    • Allergen matrix and procedures
    • H&S, COSHH and equipment risk assessments
    • Fire risk assessment support

  4. Systems

    The tools that run the business day to day, set up and tested before the first customer walks in.

    • Website and table booking
    • Online ordering and delivery platforms
    • EPOS / till set-up
    • Staff dashboard, rota and stock control with GP tracking

  5. Team

    I recruit and train your people on site: kitchen, front of house and delivery drivers, with rotas built around your opening hours.

    • Job adverts and interviews
    • Kitchen, service and delivery training
    • Opening and closing checklists
    • Driver procedures and delivery cover

  6. Marketing

    A practical launch campaign to help local customers find you before opening and keep coming back.

    • Google Business Profile and reviews
    • Social media set-up and content
    • Email list and launch offers
    • Local press, leaflets and soft-opening invites

  7. Launch

    A soft opening to test the menu, service and timings, then I'm on site for both services on launch day.

    • Soft opening planned and run
    • Supplier orders and deliveries scheduled
    • On site through every service on day one
    • Fixes made the same day

  8. Run it

    Most consultants leave before the doors open. I stay. I can run the restaurant hands-on with your team after launch, then hand over a business that works.

    • Hands-on management after opening
    • Daily coaching on the job
    • Sales, stock and GP reviewed
    • Full handover: recipes, systems, suppliers, accounts

Launching a mobile kiosk instead? The same stages, adapted for trading from a vehicle – see mobile kiosk launches.

Track record

Real businesses, not slides

Case study

Amore Bakery Limited

Launched 2012 · handed over 2022 · £1m a year today

I launched Amore Bakery in 2012 to supply coffee shops and garden centres. I then pivoted it to selling branded cupcakes and other baked goods.

In 2022 I sold the business to the staff who had been there since the beginning, so I could focus on the pizzeria. Under its new owners, Amore Bakery now turns over £1 million a year.

Why it matters to you: a planned handover only works if a business runs without its founder. That's how I set up every launch – recipes, systems and a trained team that keep working after I step back. Registered at Companies House as Amore Bakery Limited, company no. 07842986.

Where I work

Amore Pizzeria, Leighton Buzzard

4.8/5 · #1 of 90

TripAdvisor rating and ranking among restaurants in Leighton Buzzard, at the time of writing.

I help run and grow Amore, a wood-fired pizzeria at 2a Roebuck Mews, Hockliffe Street, Leighton Buzzard LU7 1HJ. It's where the recipes, systems and launch methods I use come from – built around day-to-day restaurant operations.

In progress · opening Dec 2026

Number 6 Pizzeria, Harpenden

A new pizzeria launch, set up end to end:

  • Harpenden market research and competitor pricing
  • Full menu, recipes and print, adapted for electric ovens
  • Website, booking and local delivery with its own drivers
  • Food safety, HACCP, risk assessments and stock control
  • Recruitment, on-site training, EPOS, rota and launch marketing
Pricing

Ways to work with me

Every project is quoted as a fixed fee in a written proposal, based on your premises, timeline and what's already in place.

Launch

from£15,000

Everything set up and ready to open.

  • Market research and competitor pricing
  • Menu, recipes, costings and print management
  • Website, booking and delivery set-up
  • Food safety, HACCP, risk assessments and H&S
  • Stock control, EPOS/till, staff dashboard and rota
  • Recruitment and on-site training
  • Launch marketing, soft opening and launch day on site
Ask for a proposal
Most hands-on

Launch + hands-on management

from£35,000

Everything in Launch, then I run it with you.

  • Everything in the Launch package
  • I manage the whole restaurant hands-on for two weeks after opening
  • Daily coaching for your team on the job
  • Sales, stock and GP reviewed and fixed as you go
  • A full handover when you're confident
Ask for a proposal

Mobile kiosk launch

Quoted on proposal

A food kiosk in the back of an electric car – pizza, coffee, burgers and more – launched end to end.

  • Menu, kitchen set-up and costings
  • Food safety, HACCP and risk assessments
  • Website, ordering and local marketing
Ask for a proposal

Management beyond two weeks is quoted separately. VAT treatment is confirmed in your written proposal. Equipment, stock, wages, signage and third-party costs (printing, hosting, software, delivery-platform commission, advertising, licensing) are paid directly by you, so you own every account.

New service

Launch of mobile kiosks

My latest venture is a pizza kitchen in the back of a Tesla. The same set-up can be adapted for other menus, and I'll launch it for you end to end – just like a restaurant.

Pizza from the back of a TeslaCoffee from the back of a TeslaBurgers from the back of a Tesla…and more
  • Menu, recipes and costings for mobile trading
  • Kitchen set-up in the vehicle
  • Food safety, HACCP, allergens and risk assessments
  • Website and ordering platform
  • Local marketing, corporate and event sales
  • With you for your first trading days
Ask about a mobile kioskSee the Tesla Pizza Kitchen
The Tesla Pizza Kitchen trading with its boot open
The Tesla Pizza Kitchen – my latest venture.
The Tesla Pizza Kitchen: pizza oven, prep station and fold-out stainless steel counter in the boot of a blue Tesla
The kitchen in the boot – oven, prep station and fold-out counter.
For sale

Tesla Pizza Kitchen

price£35,000

“I don't like VAT, I don't like rent, I don't like franchise fees, and I don't like platforms that take a massive commission. With that in mind, this business became a reality.

I designed it so the new owner can make a decent profit working flexible hours, while staying under the VAT threshold.”

– Paulo
No premises rent – it's mobileOwn ordering website – no delivery-platform commissionExample turnover under the VAT thresholdNo franchise fees – you own it outright

A pizza kitchen in the back of a Tesla, sold as a ready-to-trade business. Buy it and start trading straight away.

What's included

  • The Tesla car
  • The kitchen modification – the conversion built into the back
  • Branding designed for you as the new owner: a custom wrap and branding to your brand
  • All equipment: oven, large fridge for dough, small freezer, dough mixer, plus all the small bits needed to go live
  • A dedicated website with its own ordering platform, so there are no third-party platform commissions
  • An initial marketing campaign to sell locally
  • A social media management system, set up for you as the new owner
  • All food safety and health & safety compliance, set up for you as the new owner: food safety management system/HACCP, allergen information, risk assessments and H&S documentation

The current photos and video show the demo branding; the car is rewrapped and branded for the new owner.

Enquire about the Tesla Pizza KitchenCall 07590 503 137

A flexible business model

Sell locally

Trade in your own town and take orders through your own website and ordering platform.

Corporate catering

Sell pizzas to corporate companies – office lunches, staff days and client events.

Shows & events

Cook live at shows, festivals and private events, where the car itself draws the crowd.

The Tesla Pizza Kitchen trading with its boot open, showing the branded wrap and fold-out counter
Trading with the boot open.
Example trading case study
£7,488sales a month
£3,390costs a month
£4,098left a month*

Based on 4 hours a day, an average of 6 pizzas an hour at £12, over 26 trading days a month. See the full breakdown.

In this example, £7,488 a month is £89,856 a year – just under the current UK VAT registration threshold of £90,000.

* Illustrative example based on the figures shown; not a guarantee of earnings. Actual results depend on location, trading days, pricing and costs. Excludes tax, your own wages, pitch/event fees and vehicle finance. VAT threshold applies to the owner's total taxable turnover; take your own tax advice.

See the Tesla Pizza Kitchen in action

Pizza Kitchen in the Back of a Tesla! Fresh Pizza at Your Door | Leighton Buzzard #Shorts
Watch on YouTube ↗

The video loads from YouTube's privacy-enhanced player only when you press play.

FAQ

Questions restaurant owners ask

How much does it cost to hire a restaurant launch consultant in the UK?

There is no single UK price: advice-only work and an end-to-end launch are different services. My Launch package starts from £15,000 and covers the full set-up done for you; Launch plus hands-on management starts from £35,000. Equipment, stock, wages and third-party fees are paid directly by you. Every project gets a written proposal with a fixed fee.

What is a turnkey restaurant launch?

A turnkey launch means you get a restaurant that is ready to trade: the menu, recipes, suppliers, compliance paperwork, systems, staff and marketing are all in place, and someone has run the opening for you. With me that also includes being on site for launch day and, if you choose, running the restaurant hands-on after it opens.

Who can set up my pizzeria for me?

I can. I launched Amore Bakery in 2012 and handed it to its long-standing staff in 2022 (under its new owners it now turns over £1 million a year), and I help run Amore Pizzeria in Leighton Buzzard, a wood-fired pizzeria rated 4.8/5 on TripAdvisor and ranked #1 of 90 restaurants in Leighton Buzzard (at the time of writing). I set up pizzerias end to end: dough and recipes, oven set-up (wood-fired or electric), menu and print, food safety, delivery with your own drivers, EPOS, staff training and launch marketing, then I'm on site when you open.

How are you different from a normal restaurant consultancy?

A typical consultancy gives you advice and reports, and your team does the work. I do the work: I build the menu, set up the systems, write the compliance documents, recruit and train the team, run the launch and can stay to run the restaurant with you after opening. Then I hand over a business built to run without me – as I did with Amore Bakery in 2022.

How long does it take to launch a restaurant with you?

If the premises is already fitted out, registered with the council and licensed, the core launch can be done in a few weeks. Projects that still need registration, licensing or a fit-out take longer, and I'll give you a realistic timeline in the proposal.

Do you only work with pizzerias?

Pizzerias and Italian-style casual dining are where I'm strongest, but the same process works for cafés, takeaways and other casual restaurants. Tell me about your concept and I'll be straight about whether I'm the right fit.

Which areas do you cover?

I'm based in Leighton Buzzard and work across Bedfordshire, Hertfordshire, Buckinghamshire and London. Further afield is possible on request.

What is not included in the fee?

Equipment (including ovens), food and drink stock, staff wages, signage, and third-party costs such as printing, domain and hosting, software, delivery-platform commission, vehicles, paid advertising and any licensing or legal fees. These are paid directly by you, so you always own the accounts.

Do I keep the recipes, systems and accounts?

Yes. At handover you get the recipes, methods, checklists, supplier contacts and every account login. The business is yours to run.

Areas covered

Bedfordshire, Hertfordshire, Buckinghamshire and London

Based in Leighton Buzzard, on site wherever your restaurant is.

BedfordshireHertfordshireBuckinghamshireLondon
Ask for a proposal

Tell me about your restaurant

A few details is enough. I'll come back to you to talk it through, then send a written proposal with a fixed fee and a launch date.

Call 07590 503 137

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